Ride-hailing startup Ola rejigs food department

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Ride-hailing startup Ola is rejigging its food department. She is developing a portfolio of meal manufacturers and curated meal offerings as part of the company’s commercial enterprise re-purposing initiatives, resources acquainted with the matter told YourStory.

Foodpanda, which changed into obtained with the aid of Ola in 2017, has been determined to consciousness to expanding the business enterprise’s ‘cloud kitchen’ brands. However, FoodPanda will nonetheless be used to area food transport orders, the resources delivered.

Cloud kitchens function on a transport-best version, saving on real property charges. These brands no longer offer dine-in centers but are sponsored using a strong logistics community, allowing them to reach extra clients.

Ola

FoodPanda, which generally makes its cash from commissions and delivery fees, has been increasing inside the cloud kitchen area as part of its plan to release its very own products. The organization currently runs a huge community of over 50 kitchens throughout India.

The kitchens are running in Bengaluru, Delhi, Mumbai, Pune, and Chennai, and Ola will retain hiring employees with ‘culinary enjoy,’ resources advised YourStory. The enterprise’s meal emblem services are already to be had in all main towns thru the Ola and FoodPanda apps.

Ola is calling at commencing offline shops as nicely and is growing brands along with The Khichdi Experiment, Flat, Love made, and Grandma’s Kitchen, the sources confirmed to YourStory.

Ola did now not at once verify the source-based statistics, but a spokesperson told YourStory,

“We continue to invest in expanding our facilities and kitchens, as well as our portfolio of food offerings for our customers. We remain committed to our undertaking of constructing superior food enjoy for millions of our clients.”

The Indian food tech enterprise is particularly aggressive, with hooked up players consisting of Swiggy and Zomato jostling for an area with more moderen entrants consisting of UberEats and Ola. The market is expected to develop to $2.5 billion in 2021, from $seven-hundred million.

FoodPanda, which is energetic in 40 nations, had posted a sharp five-fold boom in losses for the 2018 financial year. Its losses widened to Rs. 227.Ninety-five crores from Rs.44.82 crore the preceding 12 months. In 2018, the enterprise stated that it might invest Rs. 400 crore in India to strengthen its network.

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