Liz’s new campaign highlights the want for germ protection in the kitchen


Germ protection brand Lizol, foundation its studies and insights, has checked out creating awareness about the presence of germs on surfaces in the kitchen. Through a chain of new TVCs, Lizol, in a subtle manner, showcases the need for germ removal inside the kitchen by highlighting that even surfaces and products, which appear smooth, can have germs main to an unhygienic kitchen and domestic.

The company in an assertion said, consistent with the world over posted research, there are over 1 crore germs in a kitchen sponge which might be easily transferred, and an ordinary detergent or cleaning soap is not the solution for retaining the surface easy. In a current internal survey performed to recognize people’s belief of kitchen cleanliness throughout 6 towns in India among 1400 human beings, it becomes discovered that best 13% respondents use a germ protector to smooth their kitchens. Forty five% of respondents cleaned their kitchen surface with plain water, whilst 42% used ordinary soap. The information indicates better chances of cross-contamination for the reason that microorganism and germs aren’t eliminated this way, the employer stated.


The survey observed that extra than 70% of respondents suffered from a belly ailment once every six months and more than 50% of Indians claimed the supply in their infection can be from their own kitchen. The survey determined that simplest 18% of the respondents wiped clean their kitchen surfaces at ordinary periods and over 83% respondents favored the use of a secure germ protector of their kitchen and homes but had been ignorant of the right product.

Commenting on the new advert campaign, Sukhleen Aneja, Marketing Director, Hygiene Home, RB South Asia, said, “It turned into stunning to recognize that a kitchen sponge might have greater than 1 crore germs. We are striving to create attention on germ-borne illnesses and are constantly innovating our products for better hygiene of our consumers. Lysol’s motive is to assist purchasers’ lead infection-loose lives. With our Trigger range, we are able to efficiently provide our consumers with a product that would no longer just easy however also help maintain the surfaces ninety-nine. Nine according to cent drastically germ-loose, making it more fit home.”

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