How sisters homed in on an possibility that combines houses


Sisters Dhruthi Kasu Reddy and Jotsna Kasu Reddy started their careers operating for his or her father’s startup. In 2012, the siblings worked with Musion India, which used 3-d holographic projection era to create live and pre-recorded holograms of humans and gadgets on degree.

Kasu Rajgopal Reddy’s customer listing covered Narendra Modi, the then Chief Minister of Gujarat, who used 3-D era throughout his election campaigns and went directly to emerge as Prime Minister of India. Despite that fulfillment story, the sisters quickly realised that building 3D campaigns and having one stellar purchaser wasn’t going to reduce it.


In 2015, in the course of considered one of their common vacations to Goa, Dhruthi and Jotsna realized that the state was witnessing brand new clients who desired to own a second home but were underserved. These people have been looking at buying assets in Goa as a holiday domestic or as funding.

Over the years, only the rich and well-known have owned homes in Goa; most of these remained beneath lock and key thru the yr after the owners lower back domestic. The homes, commonly used after monsoons ended and before summer season commenced, would actually be empty for nine months of the 12 months.

Tapping a possibility

Dhruthi and Jotsna saw an opportunity to construct and manage houses for the newly rich (such an entrepreneur) who aspire to very own houses with terrific designs but are looking to make the asset churn some earnings whilst not in use. They chalked out a plan to build and control those homes via an actual estate/hospitality corporation for the rest of the 12 months through exciting worldwide travelers keen to stay in incredible-costly properties.

These residences, all in Goa, might be indexed on AirBnB and opened up to high-profile vacationers. The belongings, controlled through Kasu Assets like a hospitality provider, ensure condo earnings for the owners. Even whilst the proprietors go back, they do now not need to fear approximately meals or cleaning up the residence as the startup could provide quit-to-quit offerings

The sisters founded Kasu Assets in February 2017. The call of the company became a given – aside from being their own family name, it means “money” in Telugu, Kannada, and Tamil. Their father, who hailed from an actual property commercial enterprise own family, lent his revel in to guide them.

Why did they flow far from the 3-d commercial enterprise? Jotsna Reddy, Co-founder of Kasu Assets, who also keeps running Musion India, says:

Getting started

However, it becomes now not easy for 2 girls from Bengaluru to installation shop in Goa, mainly inside the actual estate phase. While Goa became part of India in 1961, all identify deeds endured with their legacy of being Portuguese. It changed into now not the male-dominated real estate zone that troubled them as tons as understanding the ancestral laws of Goa did. They needed to create a local prison team to understand identify deeds written in Portuguese.

The sisters commenced by using shopping land to build houses, and Dhruthi, an architect via profession, determined to up the ante with the design philosophy. She roped in famed architect Sameep Pandora, and each villa they constructed within the property, named Vana, had its personal private pool and gardens. The four-bedroom houses have been constructed with regionally procured brilliant laterite stone and had full-top glass home windows set into angled facades, consciously allowing for natural mild.

“Each website is precise and we draw notion from the geographical functions, artifical capabilities, and, of course, the program itself. We comprehend that one goes on an excursion to cut off, be in the direction of nature, to entertain and unwind. The spaces we layout should be conducive to this,” Dhruthi says.

As quickly as the first belongings started to take form in 2017, the duo started out to build Zama in Anjuna, which has 14 villas. This undertaking started in March 2018 and might be entire by using 2020. So a long way, two devices of Vana and seven gadgets of Zama had been offered.

Meanwhile, Dhruthi and Jotsana have signed up two greater residences to expand. They have financed every asset themselves and aren’t searching out external investment as of now.