Liz’s new campaign highlights the want for germ protection in the kitchen


Germ protection brand Lizol, foundation its studies and insights, has checked out creating awareness about germs on surfaces in the kitchen. Through a chain of new TVCs, Lizol, in a subtle manner, showcases the need for germ removal inside the kitchen by highlighting that even surfaces and products, which appear smooth, can have germs main to an unhygienic kitchen and domestic.

In an assertion, the company said, consistent with the world over posted research, there are over 1 crore germs in a kitchen sponge that might be easily transferred, and an ordinary detergent or cleaning soap is not the solution for retaining the surface easy. In a current internal survey performed to recognize people’s belief of kitchen cleanliness throughout 6 towns in India among 1400 human beings, it was discovered that the best 13% of respondents use a germ protector to smooth their kitchens. Forty five% of respondents cleaned their kitchen surfaces with plain water, whilst 42% used ordinary soap. The information indicates better chances of cross-contamination because microorganisms and germs aren’t eliminated this way, the employer stated.


The survey observed that extra than 70% of respondents suffered from a belly ailment once every six months, and more than 50% of Indians claimed the supply in their infection could be from their own kitchen. The survey determined that simplest 18% of the respondents wiped clean their kitchen surfaces at ordinary periods. Over 83% of respondents favored using a secure germ protector of their kitchen and homes but had been ignorant of the right product.

Commenting on the new advert campaign, Sukhleen Aneja, Marketing Director, Hygiene Home, RB South Asia, said, “It turned into stunning to recognize that a kitchen sponge might have greater than 1 crore germs. We are striving to create attention on germ-borne illnesses and are constantly innovating our products to better our consumers’ hygiene. Lysol’s motive is to assist purchasers’ lead infection-loose lives. With our Trigger range, we can efficiently provide our consumers with a product that would no longer just easy but also help maintain the surfaces ninety-nine. Nine according to cent drastically germ-loose, making it more fit home.”