Liz’s new campaign highlights the want for germ protection in the kitchen
Germ protection brand Lizol, based on its studies and insights, has checked out creating awareness about germs on surfaces in the kitchen. Through a chain of new TVCs, Lizol, in a subtle manner, showcases the need for germ removal inside the kitchen by highlighting that even surfaces and products that appear smooth can have germs, leading to an unhygienic kitchen and domestic.
In an assertion, the company said, consistent with the world-over posted research, there are over one crore germs in a kitchen sponge that might be easily transferred, and an ordinary detergent or cleaning soap is not the solution for retaining the surface easily. In a current internal survey to recognize people’s belief in kitchen cleanliness throughout six towns in India among 1400 human beings, it was discovered that the best 13% of respondents use a germ protector to smooth their kitchens. Forty percent of respondents cleaned their kitchen surfaces with plain water, while 42% used ordinary soap. The employer stated that the information indicates better chances of cross-contamination because microorganisms and germs aren’t eliminated this way.
The survey observed that more than 70% of respondents suffered from a belly ailment once every six months, and more than 50% of Indians claimed the supply of their infection could be from their kitchen. The survey determined that 18% of the respondents wiped their kitchen surfaces during ordinary periods. Over 83% of respondents favored using a secure germ protector for their kitchen and homes but had been ignorant of the right product.
Commenting on the new advert campaign, Sukhleen Aneja, Marketing Director, Hygiene Home, RB South Asia, said, “It turned stunning to recognize that a kitchen sponge might have more than one crore germs. We strive to draw attention to germ-borne illnesses and constantly innovate our products to better our consumers’ hygiene. Lysol’s motive is to assist purchasers’ lead infection-loose lives. With our Trigger range, we can efficiently provide our consumers with a product that would no longer just be easy but also help maintain the surfaces ninety-nine. , Nine, according to, are drastically germ-loose, making it more fit at home.”
