AdHawk Raises $13M to Expand Its Flooring SaaS Offerings
AdHawk, which allows small and medium-sized corporations to extend their digital advertising presence, recently announced a $13 million round of funding. Series B financing is led by Entrée Capital, with participation from Table Management, Accomplice, and others. To date, AdHawk has raised $17.7 million.
This fundraising attempt comes on the heels of RedHawk’s acquisition of FloorForce, the most important digital advertising and internet site platform for the ground masking enterprise. The acquisition, announced in January, became part of RedHawks’ large effort to expand its presence inside the $ sixty-six billion floor space. Todd Saunders, CEO and co-founding father of AdHawk, called this fundraising spherical, indicating their commitment to floor overlaying and different home carrier categories.
“In the past year, our group has grown from a 30-individual corporation to a one-hundred-person employer, all simultaneously as ultimate extraordinarily capital efficient,” Saunders stated. “We’ve seen a significant increase in tandem with our recent acquisition of FloorForce, and this brand new spherical of investment will permit us to make investments heavily within the floors and domestic services sectors.”
Floor masking is a multi-billion-dollar enterprise. Saunders pointed out that this is underserved by way of the era. By allocating AdHawk’s sources to this enterprise, they may be helping hundreds of small commercial enterprise owners compete with heavy hitters like Home Depot, Lowe’s, and Lumber Liquidators. “It’s a game-changer for neighborhood businesses seeking to win against the massive container shops,” Saunders said.
In addition to leveraging the digital advertising and marketing offerings AdHawk and FloorForce offer, the company recently launched FlooringStores.Com. This directory website connects consumers purchasing floors with unique outlets in their geographic area. FlooringStores is currently live in Florida and can be rolling out across the U.S. in the coming months.
Avi Eyal, Entrée Capital’s managing partner, expressed enthusiasm for RedHawk’s selection to enter the ground overlaying industry.
“There’s a massive divide between customers, the floors retailers that serve them, and the entire industry delivery chain. AdHawk is last that gap for hundreds of shops throughout the country,” Eyal stated. “The corporation has visible explosive growth thus far. We’re excited and lucky, with a purpose to join and guide the enterprise on its adventure ahead.”
About AdHawk, Inc.
About Entrée Capital
Entrée Capital, with offices in the U.S., U.K., and Israel, was founded in 2009 to offer multi-level funding to progressive seed, early, and increase-stage groups worldwide. Entrée Capital manages over $300m in several finances, and its portfolio includes Monday.Com, Stash, Stripe, PillPack, Deliveroo, Prospal, Riskified, HouseParty, SeatGeek, Coupang, Snapchat, and over 50 different investments.
Three. Climate Control: Climate management might be the most common purpose for client dissatisfaction with their hardwood buy. The right temperature and humidity level must be maintained for the duration of the hardwood’s life set up. Improper climate management will result in material swelling within the summertime and shrinking, or gapping, in the winter. Without proper climate manipulation within the residence, gapping and shrinking will, in reality, occur. In the Northwest, we do not have a large hassle with this difficulty until a domestic tool dries out the air to an excessive quantity like a timber range.
This is why a pot of water is ALWAYS advocated for being kept on the wood range while its usage is a warm source. The pot of water maintains moisture in the air. Special Note: Some products that might be constructed with HDF cores are mormoresolid and much less liable to increase and contractour. Floating Floors: A key component humans omit while putting in floating floors is allowing for a spread hole across the room; just as dimensional lumber expands and contracts, so does your floor. There needs to be enough area left on vertical surfaces, like partitions and posts, to allow for this movement. The larger the vicinity, the more space is required. Rule #1 – Always avoid the gap of enlargement that needs to be called for by the producer. Rule #2 – If your installer says it isn’t essential, fire them and refer to rule number one.
You can cover all expansion gaps with a wooden wall base, quarter-round wood trim, or a combination of the 2.
