Africa gets its first Canopy with the aid of Hilton hotel emblem


Hilton (NYSE: HLT) announced the signing of a control agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle Canopy through the Hilton logo.

The 150 guestroom Canopy with the aid of Hilton Cape Town Longkloof is anticipated to begin welcoming guests in 2021 and could be the brand’s debut belongings in Africa.

Property Investment

Canopy through Hilton was released in 2014 to attract travelers in search of regionally inspired stays and wishing to immerse themselves in the subculture and history of local neighborhoods. It currently operates in 9 destinations worldwide with more than 35 homes inside the pipeline, aiming to assure travelers unique and true experiences.

Located a stone’s throw far from the town’s historical epicenter, the Company’s Garden, and will carry to lifestyles the heritage of a 112-yr-antique site, Longkloof Studios. The undertaking bureaucracy part of a precinct redevelopment using Growthpoint, representing R550m funding in the city.

DHK architects will redevelop a building that started life because the premises of what changed into the United Tobacco Company and ultimately served as the house of Cape Town’s Women’s Institute.

Rudolf Pienaar, Chief Development and Investment Officer, Growthpoint Properties, said: “Growthpoint is thrilled to companion with Canopy by using Hilton to launch this exceptional brand in Africa. Our high Longkloof redevelopment project is in a staggering multi-faceted ancient city area of Cape Town. It is the proper setting for the primary Canopy with Hilton branded property on the continent.

Our investment in these belongings displays our self-belief in Cape Town and Hilton’s remarkable upscale lifestyle resort logo. We agree with Canopy via Hilton Cape Town Longkloof becomes a South African landmark and can be supported by using travelers from all over the united states and the arena.”

Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton, said: “Cape Town is one of the world’s maximum sought-after locations, presenting an array of points of interest to shape every tour event. Through Hilton, Canopy becomes our 1/3 logo to advantage a presence inside the town, and we are eyeing further expansion. The decision to discover Africa’s first Canopy by using Hilton right here is

a testament to now not handiest the electricity of the vacation spot, but the satisfactory of partners at Growthpoint as we are looking for to create an exhibit interpretation of the logo to introduce to the African continent.”

In preserving its convenient location in the city’s social material, guests may be welcomed with the aid of friendly ‘Enthusiasts’ selected for their professional nearby expertise. They could be invited to partake in local food and drink tastings along with the local people.

Gary Steffen, Global Head, Canopy with the aid of Hilton, Hilton, said: “Canopy with the aid of Hilton became created to redefine the lifestyle resort area for vacationers who want an upscale inn to assist introduce them to suited neighborhoods around the sector.

Every detail in the design and facilities of those resorts is created with that ethos in mind, and our Longkloof assets will be no exception, capturing the dynamic vibe of the precinct and its popularity as a brand new hangout for Cape Town urbanites.”

Canopy using Hilton Cape Town Longkloof may be positioned at Long Kloof Studios, c/o Park Road, and Kloof Street, Cape Town. The assets will participate inside the award-triumphing visitor-loyalty program for Hilton’s 17 international-class brands.

Hilton Honors members who ebook directly through desired Hilton channels have to get entry to immediately blessings, together with a flexible price slider that lets in contributors to pick nearly any aggregate of Points and money to e-book a life, a unique member bargain that can’t be found everywhere else, and free general Wi-Fi.