AdHawk Raises $13M to Expand Its Flooring SaaS Offerings


AdHawk, a corporation that allows small and medium-sized corporations to extend their digital advertising presence, these days introduced a $13 million round of recent funding. Series B financing becomes led by way of Entrée Capital with participation from Table Management, Accomplice, and others. To date, AdHawk has raised $17.7 million.


This fundraising attempt comes on the heels of RedHawks acquisition of FloorForce, the most important digital advertising and internet site platform for the ground masking enterprise. The acquisition, which became announced in January, become part of RedHawks large effort to expand its presence inside the $ sixty-six billion floors space. Todd Saunders, CEO and co-founding father of AdHawk, called this fundraising spherical an indication in their commitment to floor overlaying and different home carrier categories.

“In the beyond yr, our group has grown from a 30-individual corporation to one-hundred-person employer, all at the same time as ultimate extraordinarily capital efficient,” Saunders stated. “We’ve visible significant increase in tandem with our recent acquisition of FloorForce, and this brand new spherical of investment will permit us to preserve to make investments heavily within the floors and domestic services sectors.”

Floor masking is a multi-billion-dollar enterprise this is underserved by way of the era, Saunders pointed out. By allocating AdHawk’s sources to this enterprise, they may be helping hundreds of small commercial enterprise owners compete with heavy hitters like Home Depot, Lowe’s, and Lumber Liquidators. “It’s a game-changer for neighborhood businesses seeking to win against the massive-container shops,” Saunders said.

In addition to leveraging the digital advertising and marketing offerings AdHawk and FloorForce already offer, the company recently launched FlooringStores.Com, a directory web site that connects consumers who are purchasing for floors with uniqueness outlets in their geographic place. FlooringStores is presently live in Florida and can be rolling out across u. S. Inside the coming months.

Avi Eyal, Entrée Capital’s Managing Partner, expressed enthusiasm in RedHawks selection to delve into the ground overlaying industry.

“There’s a massive divide between customers, the floors retailers that serve them and the entire industry deliver chain. AdHawk is last that gap for hundreds of shops throughout the country,” Eyal stated. “The corporation has visible explosive growth thus far. We’re excited, and lucky, with a purpose to join and guide the enterprise on its adventure ahead.”

About AdHawk, Inc.

About Entrée Capital

Entrée Capital, with offices in the US, UK, and Israel, became based in 2009 to offer multi-level funding to progressive seed, early and increase stage groups everywhere in the international. Entrée Capital manages over $300m throughout a number of finances and its portfolio includes monday.Com, Stash, Stripe, PillPack, Deliveroo, Prospal, Riskified, HouseParty, SeatGeek, Coupang, SnapChat, and over 50 different investments.

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