AdHawk raises $13M as it expands into the flooring enterprise


Why is an ad-tech startup going after the floors industry?

Once I got on the smartphone with AdHawk CEO Todd Saunders and COO Dan Pratt, that became my big question. The company announced earlier this week that it’s raised a $13 million Series B round of investment and released a brand new website, FlooringStores.

“We examine AdHawk because the umbrella business enterprise,” Saunders defined. “Our core is a virtual marketing employer that’s built powerful gadget studying. Now FloorForce is the emblem we’re using to go after with the floors vertical.”

FloorForce is a current AdHawk acquisition, presenting a diffusion of virtual services for floor agencies—not just AdHawk’s forte of Facebook and Google marketing but also website construction, popularity management, and chatbots. FlooringStores, meanwhile, is the customer-going-through facet of the enterprise, an internet site on which homeowners looking for flooring offerings can browse extraordinary carriers.

Saunders said FloorForce’s capacity purchaser base includes the 20,000 unbiased floor organizations within the United States, all in an enterprise that, in his words, “hasn’t been touched by generation.”

Pratt introduced, “The sizeable majority of these retailers want to be satisfied why … websites are important—or if they have one, it becomes built-in 1997. That’s glaringly a truly terrible revel-in for consumers. In the identical communication where we’re pitching those websites for our outlets, we’re speaking to them about different opportunities, like chatbots, and the universe of what is viable for these parents is magnified via 10x.”

Ultimately, Saunders and Pratt stated they’re hoping to expand a comparable method into different home provider verticals while leveraging the purchaser statistics gathered through AdHawk and FloorForce.

RedHawks Series B was led through Entrée Capital, with participation from Table Management, Accomplice, and others. The startup has now raised a total of $17.7 million, and Pratt said it’s been developing fast—going from 30 personnel 12 months ago to more than one hundred presently and aiming to draw close to a headcount of 200 by the end of the year.

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